Why you should make your own real estate marketing videosMay 19, 2021
You may be wondering if you should just hire someone to make your marketing videos for you.
Obviously, that’s how we built our careers so you may think that is what we suggest for you.
We actually don’t and that’s because of two things… the cost and the time that it takes.
Creating videos every month will be expensive if you are hiring it out and that will cut into your return on investment. And there’s more to it.
When you hire someone to make your videos for you, they are likely going to look like videos they make for their other clients. Making your own videos gives you the chance to create your own style.
It also lets you create more services for your clients - we all know that clients today want more and more for less and less.
This is a tool that you can add to your toolbox to better serve them and to make your career more successful.
Making a video is actually a pretty simple process.
It’s easy to make it a lot more complicated, but the simple process is to record the clips that you are going to use to tell your story - including any clips of you or someone else speaking and highlights or beauty shots that will help you tell the story.
Then combine the best parts of those clips with some music and graphics in an editing program and finally upload and promote the video on social media.
We follow these same steps with every video we make and these are the same techniques that get used time and again on all the shows you see on HGTV.
Following these steps will make the difference between making a video that looks like you made it with your phone - and making a polished, professional-looking video that you will be proud to share and promote on social media.