Using different marketing videos to grow your real estate brandMay 26, 2021
We talk a lot about making videos, obviously that's what we do, but we always try to help people understand that it's not about making videos - as much fun as we have doing that.
It’s about growing your business and having a good strategy to do that.
You want to share videos that will help you attract new clients, new listings, sell more homes and make more money.
We like to start with the listing video. It's the easiest and most obvious place for most realtors to start and is a fantastic way to find a buyer for that property.
But what about the next listing? You want that one too, right?
You can use these other videos to build your brand and help people get to know you so that you get those listings too.
In Real Estate Video Formula, we teach this video marketing strategy where we supplement your listing videos with community and tip videos and an agent profile video.
These videos will help you share those things that you most want to be known for and how you help your best-fit clients get what they are looking for.
Community videos are a great place to start. You show off what your community is all about and the highlights in your area and help establish yourself as the go-to Realtor in your community.
Tip videos work the same way. Create short videos that have actionable tips that will help the people that you most want to serve.
The best type of video for creating that know, like and trust with your ideal clients is the Profile or Get to Know You style video. This video lets you show your personality and help your ideal clients get to know how you can best help them buy or sell their next home.
This is your calling card video.
These videos all work together to establish you as a local expert and that’s how you become the go-to realtor for the right clients.
The best part about this is when you're using this combination of videos to do this on social media, it works like face-to-face meetings and word of mouth. You grow your sphere of influence, but you get to do it at scale.
You can reach a lot of people in a short period of time and become top of mind with the people that know exactly who you are and how you can help meet their needs.