Creating videos for social media has gotten a lot easier in the past few years.
That’s why experts are predicting that Facebook and other social media platforms will be all-video as soon as next year.
In the past, if you wanted to create a video for your business, you had three options…
1 - hire a video production company to make it for you.
2 - Buy expensive gear and figure out how to do it yourself or
3 - Record a video on your phone that looked and sounded like a video you recorded on your phone.
Unfortunately, none of those options are going to help you grow your business in 2020.
Here’s why - for you to grow your business with video on social media, you have to create and share videos on a regular basis - at least once a month.
You need new videos to keep your people engaged and the Facebook algorithm to keep showing your content to the people you want to see it.
Spending thousands of dollars on a new video every month isn’t going to give you the ROI that you need to grow your business.
Making high-quality videos yourself is the best way to do it but you don’t need to spend the money and time buying and learning how to use expensive video equipment.
It’s probably going to end up in a pile of dust because you’ll get frustrated and quit before you get good enough to use it to create your videos quickly.
The good news? If you have a smartphone from the past few years, you already have the most important tool you need to create high-quality videos about your business.