Three Videos Every Real Estate Agent Should Use to Build Their Brand


If you're in the real estate business, you've probably heard a lot lately how you should be marketing with video.

The stats are pretty clear. 

More than 80% of the buyers and sellers in the market say they'd rather work with an agent that markets with video. And listings with video get four times more inquiries than listings with just photos alone.

So it's pretty clear agents that use video and market themselves with video on a regular basis have a huge advantage.

So what's keeping you from growing your business with video too?

Maybe you're just not sure how to use video to attract your perfect buyers and sellers.

We're going to show you three simple videos that you can use to start growing your real estate business right away.

The first and most obvious type of video would be your property listing video.

As we mentioned before, property listing videos get four times the engagement than photos alone.

This is going to be a great opportunity for you to tell a little bit of a story about that property.

A lot of realtors make the mistake of only making videos for the really high-end properties, but as you know, every property has a buyer and all of those buyers are looking at video to discover their new home.

Video is going to help them buy it.

So we recommend that you make videos for all of your property listings, no matter the price.

The second type of video that we like is a "get to know you" video.

This video introduces you to your potential customers.

It's such a great way for people to get to know more about you. Who are you, what do you do, why do you do it, and how can you help them accomplish their goals.

When people are thinking about working with a realtor, either as a buyer or a seller, they want to make sure that it's going to be somebody that they're going to be really comfortable with.

This video is a great way for you to introduce yourself to them and help them get to know that you're going to be the right person for them.

And the third video that we recommend every real estate agent creates to build their business is a community video or series.

This is a great way for you to introduce potential buyers to your community. The people. The places. 

What makes your community unique and interesting? And how can you show that in the best light possible?

All of these videos will help position you as a local expert, and the person to call for potential buyers and sellers in your market.


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